2020 Most Affordable Online Colleges for Marketing Degrees
The 24 schools in this list represent the most affordable options for obtaining an online bachelor's degree in marketing. California Coast University, the #1 option, charges only $4,725 per year. Clayton State University, ranked #2, has an annual tuition rate of $5,490 for their Bachelor of Business Administration in Marketing, offering classes such as Global Business, Managerial Communications, and Professional Selling.
You can read more about our ranked schools below or browse our rankings of the most affordable online master's in marketing degrees. View our methodology or learn more about OnlineU.
| Rank | School | Annual Tuition |
|---|---|---|
| California Coast University | $4,725 | |
| Clayton State University | $5,490 | |
| Georgia Southwestern State University | $5,970 | |
| United States University | $6,000 | |
| Minot State University | $6,087 | |
| Kennesaw State University | $6,180 | |
| Western Governors University | $6,450 | |
| University of North Carolina at Pembroke | $6,752 | |
| Fort Hays State University | $6,778 | |
| Columbia Southern University | $6,900 | |
| Eastern New Mexico University-Main Campus | $7,492 | |
| Arkansas State University | $7,740 | |
| University of the Potomac | $7,785 | |
| West Texas A&M University | $7,953 | |
| American Public University System | $8,100 | |
| University of Arkansas at Little Rock | $8,400 | |
| Louisiana State University - Shreveport | $8,520 | |
| Bemidji State University | $8,758 | |
| University of Central Missouri | $8,761 | |
| Southeastern Oklahoma State University | $8,835 | |
| Grantham University | $8,850 | |
| Peru State College | $8,895 | |
| Missouri Southern State University | $9,172 | |
| The University of Texas Permian Basin | $9,233 |
California Coast University Santa Ana (CA) California Coast University (CCU) offers an online Bachelor of Science in Business Marketing degree that includes 42 courses consisting of 14 core classes, 14 general education, and 14 electives for 126 total semester units. The program explores core marketing topics, including consumer behavior, marketing strategies, and business foundations. Students can begin the program at any time and progress at their own pace. They can also transfer credits, take challenge exams, or apply experiential learning... to save time and money. There are also several different interest-free payment plans available. The degree is completed entirely through distance learning, with options for downloading recorded classes or study guides. Students may need a proctor to administer their exams. Distance learners have access to resources, including CCU's Strategies for Success and Action Planning Guide, library services, and a writing lab. Prospective students must be 18 and have a high school diploma, GED, or another equivalent. Admission requirements include an application with a fee, a resume, and official transcripts.
Example Classes: Advertising and Promotions, Consumer Behavior, Customer Service, Entertainment Marketing and Communications, Principles of Management, Public Relations Online Bachelor's Degrees
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Clayton State University Morrow (GA) Clayton State University College of Business offers an online Bachelor of Business Administration in Marketing. This degree requires 120 credit hours, with 30 in general education and 90 in the core curriculum. Study abroad options are available. The degree is designed to provide students with both theoretical and practical knowledge and experience in the field. Online coursework is delivered through the Brightspace learning platform and consists of class discussions, assignments, and exams. Online... students receive a reduced eTuition rate that excludes fees for campus-based resources. Upon program enrollment, students are paired with an advisor who will assist with registration and academic advising. Tutoring, a writing studio, and educational resources are also available. Students can apply for the fall semester by July 15th, the spring semester by November 15th, and the summer semester by April 15th. Submitting standardized testing scores is optional, but a final high school transcript with four English, math, and science credits, three social studies units, and two foreign language units is needed. Those without a high school diploma can submit a GED score. An application fee is also required.
Example Classes: Global Business, Managerial Communications, Professional Selling Online Bachelor's Degrees
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Georgia Southwestern State University Americus (GA) Georgia Southwestern State University (GSW) offers an online 120-credit Bachelor of Business Administration in Marketing through its School of Business. Students take core classes, courses related to their major, elective courses, and a capstone course. The curriculum is designed to provide students with a solid foundation in marketing principles and the ability to develop successful relationships with external organizations. The degree typically takes four years to complete. Courses for the online... marketing degree are delivered through the GoVIEW Brightspace by D2L system. They may include assignments, projects, cases, and internships. Students can contact GSW's technology department with any questions about the technical requirements for online courses. Distance learners have access to the same financial aid resources as on-campus students, including student loans, grants, and state and institutional scholarships. They can also take a prior learning assessment to see if they are eligible to receive credit for prior learning. Available resources include academic support and career and library services. To apply for the program, prospective students need to submit an application with a fee, transcripts, and SAT or ACT scores (waived for 2021 students).
Example Classes: Consumer Behavior, Marketing Channels, Marketing Communication, Marketing Management, Marketing Research, Personal Selling Online Bachelor's Degrees
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United States University National City (CA)
Example Classes: Data Analysis and Decision-Making for Managers, Marketing Analysis and Research, Marketing Communications and Advertising, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Strategic Internet Marketing Online Bachelor's Degrees
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Minot State University Minot (ND)
Example Classes: Applied Business Research, Consumer Behavior, Integrated Marketing Communications, International Marketing, Legal Environment of Business, Marketing Strategy Online Bachelor's Degrees
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Kennesaw State University Kennesaw (GA)
Example Classes: Advertising, Business to Business Marketing, Entertainment Marketing, Hospitality & Tourism Marketing, Services Marketing, Sports Marketing Online Bachelor's Degrees
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Western Governors University Salt Lake City (UT)
Example Classes: Business Law and Ethics, Business of IT, Marketing and Communication, Marketing Management, Quantitative Analysis for Business, Spreadsheets Online Bachelor's Degrees
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University of North Carolina at Pembroke Pembroke (NC)
Example Classes: Integrated Marketing Communications, Marketing Research, Marketing Strategy, Personal Selling and Sales Management, Special Topics in Marketing Online Bachelor's Degrees
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Fort Hays State University Hays (KS)
Example Classes: Advertising, Customer Service & Relationship Management, Database Marketing, Persuasion, Public Relations, Strategic Selling Online Bachelor's Degrees
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Columbia Southern University Orange Beach (AL)
Example Classes: Advertising, Consumer Behavior, Direct Marketing, Employment Law, Internet Marketing Principles, Strategic Marketing Online Bachelor's Degrees
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Eastern New Mexico University-Main Campus Portales (NM)
Example Classes: Integrated Marketing Communications, Marketing Management, Services Marketing Online Bachelor's Degrees
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Arkansas State University Jonesboro (AR)
Example Classes: Interactive Advertising, Social Media in Strategic Communications, Strategic Communication Law & Ethics, Strategic Visual Communication Online Bachelor's Degrees
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University of the Potomac Multiple Locations
Example Classes: Marketing and Social Media, New Product Development (US and Global), Salesmanship Online Bachelor's Degrees
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West Texas A&M University Canyon (TX)
Example Classes: Consumer Behavior, International Marketing, Marketing Strategy Online Bachelor's Degrees
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American Public University System Charles Town (WV)
Example Classes: Advertising and Sales, Business Basics, Law, and Ethics, International Marketing, Marketing Research, Strategy, and Branding, Marketing Writing for Print, Broadcast, PR, and Online Media, Social Media and Internet Marketing Online Bachelor's Degrees
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University of Arkansas at Little Rock Little Rock (AR)
Example Classes: Advertising: an IMC Approach, Business Consulting, Business-to-Business Marketing, Persuasive Presentations, Professional Selling Online Bachelor's Degrees
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Louisiana State University - Shreveport Shreveport (LA)
Example Classes: Consumer Analysis and Behavior, Integrated Marketing Communications Strategy, International Marketing, Marketing Research, Negotiations, Small Business Advertising Online Bachelor's Degrees
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Bemidji State University Bemidji (MN)
Example Classes: Business Statistics I, Computer Business Applications, Legal Environment, Macroeconomics and the Business Cycle, Management Information Systems, Markets and Resource Allocation Online Bachelor's Degrees
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University of Central Missouri Warrensburg (MO)
Example Classes: Marketing Distribution, Retail Management, Seminar in Brand Management, Services Marketing, Sports Marketing Online Bachelor's Degrees
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Southeastern Oklahoma State University Durant (OK)
Example Classes: Consumer Behavior, Contemporary Issues in Marketing, International Marketing, Marketing Research, Sales and Sales Management Online Bachelor's Degrees
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Grantham University Kansas City (KS)
Example Classes: Civility and Mass Media, Media Ethics, Public Relations, Strategies for Decision Making Online Bachelor's Degrees
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Peru State College Peru (NE)
Example Classes: E-Marketing, Marketing Research, Professional Selling, Promotion, Retail Management and Merchandising, Strategic Marketing Management Online Bachelor's Degrees
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Missouri Southern State University Joplin (MO)
Example Classes: eMarketing, Integrated Marketing Communications, Marketing Strategy, Professional Sales and Sales Management, Retail Management Online Bachelor's Degrees
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The University of Texas Permian Basin Odessa (TX)
Example Classes: Consumer Behavior, Energy Marketing, Marketing Management, Promotion Management, Sales Management, Strategic Management, Strategic Management (Capstone) Online Bachelor's Degrees
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