2020 Most Affordable Online Colleges for Marketing Degrees

2020 Most Affordable Marketing Bachelors Degrees Badge

The 24 schools in this list represent the most affordable options for obtaining an online bachelor's degree in marketing. California Coast University, the #1 option, charges only $4,725 per year. Clayton State University, ranked #2, has an annual tuition rate of $5,490 for their Bachelor of Business Administration in Marketing, offering classes such as Global Business, Managerial Communications, and Professional Selling.

You can read more about our ranked schools below or browse our rankings of the most affordable online master's in marketing degrees. View our methodology or learn more about OnlineU.

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Find an Online Degree:
OnlineU is supported by advertising. Schools that compensate us advertise via school search results and featured placements. This does not influence our college rankings or our content.
  • Annual Tuition: $4,725
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Acceptance Rate: Not Provided
  • Example Classes: Advertising and Promotions; Consumer Behavior; Customer Service; Entertainment Marketing and Communications; Principles of Management; Public Relations

California Coast University (CCU) offers an online Bachelor of Science in Business Marketing degree that includes 42 courses consisting of 14 core classes, 14 general education, and 14 electives for 126 total semester units. The program explores core marketing topics, including consumer behavior, marketing strategies, and business foundations.

Students can begin the program at any time and progress at their own pace. They can also transfer credits, take challenge exams, or apply experiential learning to save time and money. There are also several different interest-free payment plans available. The degree is completed entirely through distance learning, with options for downloading recorded classes or study guides. Students may need a proctor to administer their exams. Distance learners have access to resources, including CCU's Strategies for Success and Action Planning Guide, library services, and a writing lab.

Prospective students must be 18 and have a high school diploma, GED, or another equivalent. Admission requirements include an application with a fee, a resume, and official transcripts.

Online Bachelor's Degrees

  • B.S. Business Marketing
  • Annual Tuition: $5,490
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 42%
  • Example Classes: Global Business; Managerial Communications; Professional Selling

Clayton State University College of Business offers an online Bachelor of Business Administration in Marketing. This degree requires 120 credit hours, with 30 in general education and 90 in the core curriculum. Study abroad options are available. The degree is designed to provide students with both theoretical and practical knowledge and experience in the field.

Online coursework is delivered through the Brightspace learning platform and consists of class discussions, assignments, and exams. Online students receive a reduced eTuition rate that excludes fees for campus-based resources. Upon program enrollment, students are paired with an advisor who will assist with registration and academic advising. Tutoring, a writing studio, and educational resources are also available.

Students can apply for the fall semester by July 15th, the spring semester by November 15th, and the summer semester by April 15th. Submitting standardized testing scores is optional, but a final high school transcript with four English, math, and science credits, three social studies units, and two foreign language units is needed. Those without a high school diploma can submit a GED score. An application fee is also required.

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Annual Tuition: $5,970
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 67%
  • Example Classes: Consumer Behavior; Marketing Channels; Marketing Communication; Marketing Management; Marketing Research; Personal Selling

Georgia Southwestern State University (GSW) offers an online 120-credit Bachelor of Business Administration in Marketing through its School of Business. Students take core classes, courses related to their major, elective courses, and a capstone course. The curriculum is designed to provide students with a solid foundation in marketing principles and the ability to develop successful relationships with external organizations. The degree typically takes four years to complete.

Courses for the online marketing degree are delivered through the GoVIEW Brightspace by D2L system. They may include assignments, projects, cases, and internships. Students can contact GSW's technology department with any questions about the technical requirements for online courses. Distance learners have access to the same financial aid resources as on-campus students, including student loans, grants, and state and institutional scholarships. They can also take a prior learning assessment to see if they are eligible to receive credit for prior learning. Available resources include academic support and career and library services.

To apply for the program, prospective students need to submit an application with a fee, transcripts, and SAT or ACT scores (waived for 2021 students).

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Annual Tuition: $6,000
  • School Type: For-Profit
  • School Accreditation: WSCUC
  • Acceptance Rate: Open Admissions
  • Example Classes: Data Analysis and Decision-Making for Managers; Marketing Analysis and Research; Marketing Communications and Advertising; Search Engine Optimization (SEO) and Search Engine Marketing (SEM); Strategic Internet Marketing

Online Bachelor's Degrees

  • Bachelor of Arts in Management - Marketing
  • Annual Tuition: $6,087
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 69%
  • Example Classes: Applied Business Research; Consumer Behavior; Integrated Marketing Communications; International Marketing; Legal Environment of Business; Marketing Strategy

Online Bachelor's Degrees

  • Bachelor of Science in Marketing
  • Bachelor of Science in Marketing - Marketing
  • Bachelor of Science in Marketing - Marketing Education
  • Annual Tuition: $6,180
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 61%
  • Example Classes: Advertising; Business to Business Marketing; Entertainment Marketing; Hospitality & Tourism Marketing; Services Marketing; Sports Marketing

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Annual Tuition: $6,450
  • School Type: Non-Profit
  • School Accreditation: NWCCU
  • Acceptance Rate: Open Admissions
  • Example Classes: Business Law and Ethics; Business of IT; Marketing and Communication; Marketing Management; Quantitative Analysis for Business; Spreadsheets

Online Bachelor's Degrees

  • B.S. Business Administration—Marketing Management
  • B.S. Marketing Management
  • B.S. Business Administration—Business Management (with Marketing)
  • B.S. Data Management and Analytics
  • Annual Tuition: $6,752
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 81%
  • Example Classes: Integrated Marketing Communications; Marketing Research; Marketing Strategy; Personal Selling and Sales Management; Special Topics in Marketing

Online Bachelor's Degrees

  • Bachelor of Interdisciplinary Studies in Applied Professional Studies - Advertising
  • Bachelor of Science in Business Administration - Marketing
  • Annual Tuition: $6,778
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 89%
  • Example Classes: Advertising; Customer Service & Relationship Management; Database Marketing; Persuasion; Public Relations; Strategic Selling

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Bachelor of Business Administration in Marketing - Business Development and Sales
  • Bachelor of Business Administration in Marketing - Digital Marketing
  • Annual Tuition: $6,900
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Acceptance Rate: Open Admissions
  • Example Classes: Advertising; Consumer Behavior; Direct Marketing; Employment Law; Internet Marketing Principles; Strategic Marketing

Online Bachelor's Degrees

  • B.S. Business Administration-Marketing
  • Annual Tuition: $7,492
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 60%
  • Example Classes: Integrated Marketing Communications; Marketing Management; Services Marketing

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Annual Tuition: $7,740
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 66%
  • Example Classes: Interactive Advertising; Social Media in Strategic Communications; Strategic Communication Law & Ethics; Strategic Visual Communication

Online Bachelor's Degrees

  • BS in Digital Innovation
  • BS in Strategic Communication - Social Media Management
  • Annual Tuition: $7,785
  • School Type: For-Profit
  • School Accreditation: MSCHE
  • Acceptance Rate: Open Admissions
  • Example Classes: Marketing and Social Media; New Product Development (US and Global); Salesmanship

Online Bachelor's Degrees

  • Bachelor of Science in Accounting - Marketing
  • Bachelor of Science in Business - Marketing
  • Bachelor of Science in Government Contract Management - Marketing
  • Bachelor of Science in Hospitality and Tourism Management - Marketing
  • Annual Tuition: $7,953
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 61%
  • Example Classes: Consumer Behavior; International Marketing; Marketing Strategy

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Annual Tuition: $8,100
  • School Type: For-Profit
  • School Accreditation: HLC
  • Acceptance Rate: Open Admissions
  • Example Classes: Advertising and Sales; Business Basics, Law, and Ethics; International Marketing; Marketing Research, Strategy, and Branding; Marketing Writing for Print, Broadcast, PR, and Online Media; Social Media and Internet Marketing

Online Bachelor's Degrees

  • Bachelor of Arts in Marketing
  • Bachelor of Arts in Marketing - Analytics
  • Bachelor of Arts in Marketing - Digital Marketing
  • Bachelor of Arts in Marketing - General
  • Bachelor of Arts in Marketing - Retail Management
  • Bachelor of Arts in Marketing - Sales
  • Annual Tuition: $8,400
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 75%
  • Example Classes: Advertising: an IMC Approach; Business Consulting; Business-to-Business Marketing; Persuasive Presentations; Professional Selling
  • Annual Tuition: $8,520
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 84%
  • Example Classes: Consumer Analysis and Behavior; Integrated Marketing Communications Strategy; International Marketing; Marketing Research; Negotiations; Small Business Advertising

Online Bachelor's Degrees

  • B.S. in Marketing
  • B.S. in Marketing - International Business
  • Annual Tuition: $8,758
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 66%
  • Example Classes: Business Statistics I; Computer Business Applications; Legal Environment; Macroeconomics and the Business Cycle; Management Information Systems; Markets and Resource Allocation

Online Bachelor's Degrees

  • BS in Business Administration - Marketing
  • BS in Marketing Communication
  • Annual Tuition: $8,761
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 84%
  • Example Classes: Marketing Distribution; Retail Management; Seminar in Brand Management; Services Marketing; Sports Marketing

Online Bachelor's Degrees

  • Bachelor of Science in Business Administration - Marketing
  • Annual Tuition: $8,835
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 72%
  • Example Classes: Consumer Behavior; Contemporary Issues in Marketing; International Marketing; Marketing Research; Sales and Sales Management

Online Bachelor's Degrees

  • BBA in Marketing (Minor Required)
  • BBA Marketing
  • Annual Tuition: $8,850
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Acceptance Rate: Open Admissions
  • Example Classes: Civility and Mass Media; Media Ethics; Public Relations; Strategies for Decision Making
  • Annual Tuition: $8,895
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: Open Admissions
  • Example Classes: E-Marketing; Marketing Research; Professional Selling; Promotion; Retail Management and Merchandising; Strategic Marketing Management

Online Bachelor's Degrees

  • Bachelor of Arts in Business Administration - Marketing
  • Bachelor of Science in Business Administration - Marketing
  • Annual Tuition: $9,172
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Acceptance Rate: 95%
  • Example Classes: eMarketing; Integrated Marketing Communications; Marketing Strategy; Professional Sales and Sales Management; Retail Management

Online Bachelor's Degrees

  • Bachelor of Science in Business Administration - Marketing
  • Annual Tuition: $9,233
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Acceptance Rate: 89%
  • Example Classes: Consumer Behavior; Energy Marketing; Marketing Management; Promotion Management; Sales Management; Strategic Management; Strategic Management (Capstone)

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing