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2023 Most Affordable Online Colleges for Marketing Degrees

By the OnlineU team | Updated 9/7/2022
2023 Most Affordable Online Degrees Badge

Social media and marketing is part of our daily lives, and these influences change the events we attend, the products we buy, and the media we consume. If you’re interested in being a part of that global impact and spreading the word about a company or cause, consider an online degree in marketing. Similarly, an online degree in business could also help you reach these goals. You may also consider a master's degree in the field of marketing later on.

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All tuition numbers were manually collected and verified
Rank School Locations Annual Tuition
# 1 #1 University of North Carolina at Pembroke Pembroke (NC) $5,074
# 2 #2 California Coast University Santa Ana (CA) $5,355
# 3 #3 Kennesaw State University Kennesaw (GA) $5,562
# 4 #4 Clayton State University Morrow (GA) $5,694
# 5 #5 Georgia Southwestern State University Americus (GA) $6,169
# 6 #6 Eastern New Mexico University - Main Campus Portales (NM) $6,624
# 7 #7 Fort Hays State University Hays (KS) $6,806
# 8 #8 Minot State University Minot (ND) $6,892
# 9 #9 University of Alaska Fairbanks Fairbanks (AK) (and 1 other) $7,020
# 10 #10 Columbia Southern University Orange Beach (AL) $7,050
#1
#1
Annual Tuition: $5,074
Annual Tuition: $5,074
Annual Tuition: $5,074

The University of North Carolina at Pembroke (UNCP) is a medium-sized, public institution that offers an online Bachelor of Science in Business Administration - Marketing, which requires 120 credit hours. As the name implies, UNCP's bachelor's degree in business administration offers a concentration in marketing, which typically takes full-time students about four years to complete. To prepare for a career in marketing, students take online courses, such as Principles of Marketing, Operations Management, and Business Communications.

At UNCP, students use Canvas, a learning management system, to access their online coursework, which is fully online. Students may complete their assignments at either a full-time or part-time pace. AT UNCP, online students also have access to the university library and student resource centers.

  • Financial Aid Recipients: 90%
  • Average SATs: 930 -1080
  • Undergrad Online Enrollment: 1,435
  • Graduate Online Enrollment: 853
  • School Type: Nonprofit
  • School Accreditation: SACS COC
#2
#2
Annual Tuition: $5,355
Annual Tuition: $5,355
Annual Tuition: $5,355

California Coast University (CCU) is a medium-sized, private institution offering an online Bachelor of Science in Business Marketing. This program requires 126 credit hours, and it explores core marketing topics, such as consumer behavior, marketing strategies, and business foundations. These topics are taught through courses, such as Principles of Marketing, Public Relations, and Social Media Marketing. Students can finish this degree program in about four years with a full-time schedule and begin the courses at any time.

At CCU, students use Coast Connection to access their coursework, which is fully online and asynchronous, meaning that students can study at their own pace. Online students can also access all university resources.

  • School Accreditation: DEAC
#3
#3
Annual Tuition: $5,562
Annual Tuition: $5,562
Annual Tuition: $5,562

Kennesaw State University (KSU) is a large, public institution that offers an online Bachelor of Business Administration in Marketing requiring 120 credit hours. KSU provides students with an understanding of both marketing theory and real-world practice in order to help prepare students to work in for-profit or nonprofit organizations. Some core courses in this program include Information Systems Management, Professional Selling, and Market Analysis. Graduates may choose to work in a variety of marketing sectors: advertising and digital media, retail and consumer services, and sports/entertainment, to name a few.

At KSU, students use Brightspace to access their coursework, which is entirely online and may be delivered asynchronously or synchronously, depending on the course. Read the course descriptions beforehand to see how the instructor will teach the class and whether it fits in your schedule. Online students can also access academic advising, counseling services, and online tutoring.

  • Financial Aid Recipients: 92%
  • Average SATs: 1050 -1230
  • Undergrad Online Enrollment: 3,315
  • Graduate Online Enrollment: 1,792
  • School Type: Nonprofit
  • School Accreditation: SACS COC
#4
#4
Annual Tuition: $5,694
Annual Tuition: $5,694
Annual Tuition: $5,694

Clayton State University (CSU) is a public university with a medium-sized student population, and it offers an online Bachelor of Business Administration in Marketing. Requiring 120 credit hours, students may complete this program in four years with a full-time study schedule, including a required internship. Some core courses in this major are Marketing Management, Operations and Supply Chain Management, and Legal Environment of Business. CSU's online program prepares students to contribute to their organization, community, and society through marketing-related fields. For those who already have a career path in mind, it even offers concentrations in Digital Marketing and Consumer Psychology.

At CSU, students use Brightspace to access their 100% online coursework, which may be either synchronous or asynchronous. Online students have access to academic advisors, the Writers’ Studio, and the university library.

  • Financial Aid Recipients: 88%
  • Undergrad Online Enrollment: 1,153
  • Graduate Online Enrollment: 275
  • School Type: Nonprofit
  • School Accreditation: SACS COC
#5
#5
Annual Tuition: $6,169
Annual Tuition: $6,169
Annual Tuition: $6,169

Georgia Southwestern State University (GSW) is a medium-sized, public institution that offers an online Bachelor of Business Administration in Marketing, which requires 120 credits. GSW provides students with the opportunity to develop their skills in research, analytics, and planning, so they can solve real-world problems. Some core courses in this program include Marketing Channels, Personal Selling, and Consumer Behavior. If students maintain a full-time pace throughout, they can finish the degree program in four years. Graduates typically go on to work as marketing managers, creative art directors, and sports agents.

At GSW, students access their coursework — either synchronously or asynchronously — through Brightspace, which is entirely online. Additionally, remote students can access electronic library resources, a technical help desk, and academic advisors.

  • Financial Aid Recipients: 95%
  • Average SATs: 940 -1120
  • Undergrad Online Enrollment: 604
  • Graduate Online Enrollment: 208
  • School Type: Nonprofit
  • School Accreditation: SACS COC
#6
#6
Annual Tuition: $6,624
Annual Tuition: $6,624
Annual Tuition: $6,624

Eastern New Mexico University (ENMU) is a medium-sized, public institution. ENMU offers an online Bachelor of Business Administration - Marketing. This program has several emphasis options, one of which is marketing. Overall, it requires 120 credit hours, which full-time students can complete in four years. Some core courses in this major include Principles of Marketing, E-Business Strategy, and Integrated Marketing Communications. Graduates may work as sales representatives, public relations specialists, and business intelligence analysts.

At ENMU, students use Canvas to access their fully online coursework, which may be taught synchronously or asynchronously. The method of teaching and scheduling depends on the course. Remote students also have access to academic advising, tutoring services, and a dedicated distance learning librarian.

  • Financial Aid Recipients: 97%
  • Average SATs: 900 -1110
  • Undergrad Online Enrollment: 1,514
  • Graduate Online Enrollment: 917
  • School Type: Nonprofit
  • School Accreditation: HLC
#7
#7
Annual Tuition: $6,806
Annual Tuition: $6,806
Annual Tuition: $6,806

Fort Hays State University (FHSU) is a medium-sized, public institution that offers an online Bachelor of Business Administration in Marketing requiring 120 credit hours. Full-time students may finish in four years while taking core courses that include Production and Operations Management, Social Media Marketing Content and Analytics, and Tourism and Hospitality Marketing. Graduates often work as social media managers, search engine marketing specialists, sales agents, and business development managers.

For FHSU's marketing degree, there are no in-person requirements. Students use Blackboard to access their coursework remotely. At FHSU, online students can access career services, technical support, the Fort Hays Honor Society, and the university library.

  • Financial Aid Recipients: 96%
  • Undergrad Online Enrollment: 4,411
  • Graduate Online Enrollment: 2,453
  • School Type: Nonprofit
  • School Accreditation: HLC
#8
#8
Annual Tuition: $6,892
Annual Tuition: $6,892
Annual Tuition: $6,892

Minot State University (MSU) is a public institution with a medium-sized student population, and it offers an online Bachelor of Science in Marketing. Some core courses in this program include Business Communications, Marketing Strategy, and Managerial Accounting. By requiring 120 credit hours of coursework, MSU helps prepare students to fill marketing positions and establish, promote, and run business operations. Graduates may work as advertising, promotions, and marketing managers.

At MSU, students use Blackboard to access their remote coursework. Additionally, MSU's online students can access all other university resources.

  • Financial Aid Recipients: 90%
  • Average SATs: 910 -1140
  • Undergrad Online Enrollment: 374
  • Graduate Online Enrollment: 178
  • School Type: Nonprofit
  • School Accreditation: HLC
#9
#9

University of Alaska Fairbanks

Fairbanks (AK) (and 1 other)
Annual Tuition: $7,020
Annual Tuition: $7,020
Annual Tuition: $7,020

The University of Alaska Fairbanks (UAF) is a medium-sized, public institution offering an online Bachelor of Business Administration - Marketing. Students studying business administration at UAF explore a range of business practices, from accounting and economics to finance and information technologies. The entire program requires 120 credit hours. Some core courses required with the marketing concentration include Consumer Behavior, Marketing Research, and Social Media Marketing. Graduates typically work in marketing research, strategic planning, public relations, or business communication.

At UAF, students use Blackboard to access their coursework, which may be fully online or based on a hybrid learning model, depending on the course. Check with an academic advisor to see if a course requires meeting in person. Also, online students can access admission counseling, faculty advising, and online library resources.

  • Financial Aid Recipients: 88%
  • Average SATs: 1030 -1280
  • Undergrad Online Enrollment: 2,350
  • Graduate Online Enrollment: 598
  • School Type: Nonprofit
  • School Accreditation: NWCCU
#10
#10

Columbia Southern University

Orange Beach (AL)
Annual Tuition: $7,050
Annual Tuition: $7,050
Annual Tuition: $7,050

Columbia Southern University (CSU) is a private, for-profit institution with a medium-sized student population. It offers an online Bachelor of Science in Business Administration - Marketing, which requires 120 credit hours total. The core part of the program helps students develop managerial skills — from analyzing financial statements to implementing the best business practices in a variety of situations — as well as knowledge about the world of business in general. Specifically, the marketing concentration focuses on teaching students strategic marketing and research, so they can create and implement their own marketing campaigns in the real world. Although the standard amount of time it takes to graduate is four years, CSU accepts transfer credits, which could decrease a student's overall time investment.

At CSU, students can complete their coursework entirely online and at whatever pace they choose. CSU even has a Lifepace Learning option, allowing students to begin their course at any time and finish at their own pace. Some required classes for this degree include Internet Marketing Principles, Consumer Behavior, and Advertising.

  • Financial Aid Recipients: 94%
  • Undergrad Online Enrollment: 14,364
  • Graduate Online Enrollment: 5,670
  • School Type: For-Profit
  • School Accreditation: DEAC

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