2020 Most Affordable Online Colleges for Marketing Degrees

By the OnlineU team | Updated 3/13/2020
2020 Most Affordable Marketing Bachelors Degrees Badge
By the OnlineU team | Updated 3/13/2020

The 24 schools in this list represent the most affordable options for obtaining an online bachelor's degree in marketing. California Coast University, the #1 option, charges only $4,725 per year. Clayton State University, ranked #2, has an annual tuition rate of $5,490 for their Bachelor of Business Administration in Marketing, offering classes such as Global Business, Managerial Communications, and Professional Selling.

You can read more about our ranked schools below or browse our rankings of the most affordable online master's in marketing degrees. View our methodology or learn more about OnlineU.

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All tuition numbers were manually collected and verified
Rank School Annual Tuition
# 1 #1 California Coast University $4,725
# 2 #2 Clayton State University $5,490
# 3 #3 Georgia Southwestern State University $5,970
# 4 #4 United States University $6,000
# 5 #5 Minot State University $6,087
# 6 #6 Kennesaw State University $6,180
# 7 #7 Western Governors University $6,450
# 8 #8 University of North Carolina at Pembroke $6,752
# 9 #9 Fort Hays State University $6,778
# 10 #10 Columbia Southern University $6,900
# 11 #11 Eastern New Mexico University-Main Campus $7,492
# 12 #12 Arkansas State University $7,740
# 13 #13 University of the Potomac $7,785
# 14 #14 West Texas A&M University $7,953
# 15 #15 American Public University System $8,100
# 16 #16 University of Arkansas at Little Rock $8,400
# 17 #17 Louisiana State University - Shreveport $8,520
# 18 #18 Bemidji State University $8,758
# 19 #19 University of Central Missouri $8,761
# 20 #20 Southeastern Oklahoma State University $8,835
# 21 #21 Grantham University $8,850
# 22 #22 Peru State College $8,895
# 23 #23 Missouri Southern State University $9,172
# 24 #24 The University of Texas Permian Basin $9,233
#1
#1
Annual Tuition: $4,725
Annual Tuition: $4,725
Annual Tuition: $4,725

California Coast University (CCU) offers an online Bachelor of Science in Business Marketing degree that includes 42 courses consisting of 14 core classes, 14 general education, and 14 electives for 126 total semester units. The program explores core marketing topics, including consumer behavior, marketing strategies, and business foundations.

Students can begin the program at any time and progress at their own pace. They can also transfer credits, take challenge exams, or apply experiential learning... to save time and money. There are also several different interest-free payment plans available. The degree is completed entirely through distance learning, with options for downloading recorded classes or study guides. Students may need a proctor to administer their exams. Distance learners have access to resources, including CCU's Strategies for Success and Action Planning Guide, library services, and a writing lab.

Prospective students must be 18 and have a high school diploma, GED, or another equivalent. Admission requirements include an application with a fee, a resume, and official transcripts.

  • Online Degrees: 1
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Phone #: (714) 547-9625

Example Classes: Advertising and Promotions, Consumer Behavior, Customer Service, Entertainment Marketing and Communications, Principles of Management, Public Relations

Online Bachelor's Degrees

  • B.S. Business Marketing
#2
#2
Annual Tuition: $5,490
Annual Tuition: $5,490
Annual Tuition: $5,490

Clayton State University College of Business offers an online Bachelor of Business Administration in Marketing. This degree requires 120 credit hours, with 30 in general education and 90 in the core curriculum. Study abroad options are available. The degree is designed to provide students with both theoretical and practical knowledge and experience in the field.

Online coursework is delivered through the Brightspace learning platform and consists of class discussions, assignments, and exams. Online... students receive a reduced eTuition rate that excludes fees for campus-based resources. Upon program enrollment, students are paired with an advisor who will assist with registration and academic advising. Tutoring, a writing studio, and educational resources are also available.

Students can apply for the fall semester by July 15th, the spring semester by November 15th, and the summer semester by April 15th. Submitting standardized testing scores is optional, but a final high school transcript with four English, math, and science credits, three social studies units, and two foreign language units is needed. Those without a high school diploma can submit a GED score. An application fee is also required.

  • Online Degrees: 1
  • Financial Aid Recipients: 94%
  • Graduation Rate: 31%
  • Acceptance Rate: 42%
  • Undergrad Online Enrollment: 1,050
  • Graduate Online Enrollment: 162
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (678) 466-4000

Example Classes: Global Business, Managerial Communications, Professional Selling

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
#3
#3
Annual Tuition: $5,970
Annual Tuition: $5,970
Annual Tuition: $5,970

Georgia Southwestern State University (GSW) offers an online 120-credit Bachelor of Business Administration in Marketing through its School of Business. Students take core classes, courses related to their major, elective courses, and a capstone course. The curriculum is designed to provide students with a solid foundation in marketing principles and the ability to develop successful relationships with external organizations. The degree typically takes four years to complete.

Courses for the online... marketing degree are delivered through the GoVIEW Brightspace by D2L system. They may include assignments, projects, cases, and internships. Students can contact GSW's technology department with any questions about the technical requirements for online courses. Distance learners have access to the same financial aid resources as on-campus students, including student loans, grants, and state and institutional scholarships. They can also take a prior learning assessment to see if they are eligible to receive credit for prior learning. Available resources include academic support and career and library services.

To apply for the program, prospective students need to submit an application with a fee, transcripts, and SAT or ACT scores (waived for 2021 students).

  • Online Degrees: 1
  • Financial Aid Recipients: 94%
  • Graduation Rate: 29%
  • Acceptance Rate: 67%
  • Average SATs: 940 -1120
  • Undergrad Online Enrollment: 624
  • Graduate Online Enrollment: 124
  • School Type: Non-Profit
  • School Accreditation: SACS COC

Example Classes: Consumer Behavior, Marketing Channels, Marketing Communication, Marketing Management, Marketing Research, Personal Selling

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
#4
#4

United States University

National City (CA)
Annual Tuition: $6,000
Annual Tuition: $6,000
Annual Tuition: $6,000
  • Online Degrees: 1
  • Financial Aid Recipients: 0%
  • Graduation Rate: 0%
  • Undergrad Online Enrollment: 59
  • Graduate Online Enrollment: 661
  • School Type: For-Profit
  • School Accreditation: WSCUC
  • Phone #: (619) 876-4250

Example Classes: Data Analysis and Decision-Making for Managers, Marketing Analysis and Research, Marketing Communications and Advertising, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Strategic Internet Marketing

Online Bachelor's Degrees

  • Bachelor of Arts in Management - Marketing
#5
#5
Annual Tuition: $6,087
Annual Tuition: $6,087
Annual Tuition: $6,087
  • Online Degrees: 3
  • Financial Aid Recipients: 93%
  • Graduation Rate: 46%
  • Acceptance Rate: 69%
  • Average SATs: 920 -1130
  • Undergrad Online Enrollment: 843
  • Graduate Online Enrollment: 143
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (701) 858-3000

Example Classes: Applied Business Research, Consumer Behavior, Integrated Marketing Communications, International Marketing, Legal Environment of Business, Marketing Strategy

Online Bachelor's Degrees

  • Bachelor of Science in Marketing
  • Bachelor of Science in Marketing - Marketing
  • Bachelor of Science in Marketing - Marketing Education
#6
#6
Annual Tuition: $6,180
Annual Tuition: $6,180
Annual Tuition: $6,180
  • Online Degrees: 1
  • Financial Aid Recipients: 91%
  • Graduation Rate: 43%
  • Acceptance Rate: 61%
  • Average SATs: 1080 -1270
  • Undergrad Online Enrollment: 2,272
  • Graduate Online Enrollment: 1,627
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (470) 578-6000

Example Classes: Advertising, Business to Business Marketing, Entertainment Marketing, Hospitality & Tourism Marketing, Services Marketing, Sports Marketing

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
#7
#7

Western Governors University

Salt Lake City (UT)
Annual Tuition: $6,450
Annual Tuition: $6,450
Annual Tuition: $6,450
  • Online Degrees: 4
  • Graduation Rate: 29%
  • Undergrad Online Enrollment: 88,921
  • Graduate Online Enrollment: 32,516
  • School Type: Non-Profit
  • School Accreditation: NWCCU
  • Phone #: (801) 274-3280

Example Classes: Business Law and Ethics, Business of IT, Marketing and Communication, Marketing Management, Quantitative Analysis for Business, Spreadsheets

Online Bachelor's Degrees

  • B.S. Business Administration—Marketing Management
  • B.S. Marketing Management
  • B.S. Business Administration—Business Management (with Marketing)
  • B.S. Data Management and Analytics
#8
#8
Annual Tuition: $6,752
Annual Tuition: $6,752
Annual Tuition: $6,752
  • Online Degrees: 2
  • Financial Aid Recipients: 93%
  • Graduation Rate: 41%
  • Acceptance Rate: 81%
  • Average SATs: 925 -1080
  • Undergrad Online Enrollment: 1,172
  • Graduate Online Enrollment: 556
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (910) 521-6000

Example Classes: Integrated Marketing Communications, Marketing Research, Marketing Strategy, Personal Selling and Sales Management, Special Topics in Marketing

Online Bachelor's Degrees

  • Bachelor of Interdisciplinary Studies in Applied Professional Studies - Advertising
  • Bachelor of Science in Business Administration - Marketing
#9
#9
Annual Tuition: $6,778
Annual Tuition: $6,778
Annual Tuition: $6,778
  • Online Degrees: 3
  • Financial Aid Recipients: 98%
  • Graduation Rate: 43%
  • Acceptance Rate: 89%
  • Undergrad Online Enrollment: 8,608
  • Graduate Online Enrollment: 2,404
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (785) 628-4000

Example Classes: Advertising, Customer Service & Relationship Management, Database Marketing, Persuasion, Public Relations, Strategic Selling

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
  • Bachelor of Business Administration in Marketing - Business Development and Sales
  • Bachelor of Business Administration in Marketing - Digital Marketing
#10
#10

Columbia Southern University

Orange Beach (AL)
Annual Tuition: $6,900
Annual Tuition: $6,900
Annual Tuition: $6,900
  • Online Degrees: 1
  • Financial Aid Recipients: 95%
  • Graduation Rate: 27%
  • Undergrad Online Enrollment: 15,245
  • Graduate Online Enrollment: 5,859
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Phone #: (251) 981-3771 x1278

Example Classes: Advertising, Consumer Behavior, Direct Marketing, Employment Law, Internet Marketing Principles, Strategic Marketing

Online Bachelor's Degrees

  • B.S. Business Administration-Marketing
#11
#11
Annual Tuition: $7,492
Annual Tuition: $7,492
Annual Tuition: $7,492
  • Online Degrees: 1
  • Financial Aid Recipients: 98%
  • Graduation Rate: 35%
  • Acceptance Rate: 60%
  • Average SATs: 860 -1070
  • Undergrad Online Enrollment: 1,693
  • Graduate Online Enrollment: 979
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (575) 562-1011

Example Classes: Integrated Marketing Communications, Marketing Management, Services Marketing

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
#12
#12

Arkansas State University

Jonesboro (AR)
Annual Tuition: $7,740
Annual Tuition: $7,740
Annual Tuition: $7,740
  • Online Degrees: 2
  • Financial Aid Recipients: 97%
  • Graduation Rate: 48%
  • Acceptance Rate: 66%
  • Average SATs: 1030 -1196
  • Undergrad Online Enrollment: 961
  • Graduate Online Enrollment: 3,259
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (870) 972-2100

Example Classes: Interactive Advertising, Social Media in Strategic Communications, Strategic Communication Law & Ethics, Strategic Visual Communication

Online Bachelor's Degrees

  • BS in Digital Innovation
  • BS in Strategic Communication - Social Media Management
#13
#13

University of the Potomac

Multiple Locations
Annual Tuition: $7,785
Annual Tuition: $7,785
Annual Tuition: $7,785
  • Online Degrees: 4
  • Financial Aid Recipients: 74%
  • Graduation Rate: 24%
  • Undergrad Online Enrollment: 28
  • Graduate Online Enrollment: 21
  • School Type: For-Profit
  • School Accreditation: MSCHE

Example Classes: Marketing and Social Media, New Product Development (US and Global), Salesmanship

Online Bachelor's Degrees

  • Bachelor of Science in Accounting - Marketing
  • Bachelor of Science in Business - Marketing
  • Bachelor of Science in Government Contract Management - Marketing
  • Bachelor of Science in Hospitality and Tourism Management - Marketing
#14
#14
Annual Tuition: $7,953
Annual Tuition: $7,953
Annual Tuition: $7,953
  • Online Degrees: 1
  • Financial Aid Recipients: 86%
  • Graduation Rate: 44%
  • Acceptance Rate: 61%
  • Average SATs: 970 -1170
  • Undergrad Online Enrollment: 1,315
  • Graduate Online Enrollment: 2,067
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (806) 651-0000

Example Classes: Consumer Behavior, International Marketing, Marketing Strategy

Online Bachelor's Degrees

  • Bachelor of Business Administration in Marketing
#15
#15
Annual Tuition: $8,100
Annual Tuition: $8,100
Annual Tuition: $8,100
  • Online Degrees: 10
  • Financial Aid Recipients: 97%
  • Graduation Rate: 42%
  • Undergrad Online Enrollment: 37,746
  • Graduate Online Enrollment: 8,342
  • School Type: For-Profit
  • School Accreditation: HLC
  • Phone #: (877) 468-6268

Example Classes: Advertising and Sales, Business Basics, Law, and Ethics, International Marketing, Marketing Research, Strategy, and Branding, Marketing Writing for Print, Broadcast, PR, and Online Media, Social Media and Internet Marketing

Online Bachelor's Degrees

  • Bachelor of Arts in Marketing
  • Bachelor of Arts in Marketing - Analytics
  • Bachelor of Arts in Marketing - Digital Marketing
  • Bachelor of Arts in Marketing - General
  • Bachelor of Arts in Marketing - Retail Management
  • Bachelor of Arts in Marketing - Sales
#16
#16
Annual Tuition: $8,400
Annual Tuition: $8,400
Annual Tuition: $8,400
  • Online Degrees: 1
  • Financial Aid Recipients: 97%
  • Graduation Rate: 39%
  • Acceptance Rate: 75%
  • Average SATs: 950 -1190
  • Undergrad Online Enrollment: 1,579
  • Graduate Online Enrollment: 759
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (501) 569-3000

Example Classes: Advertising: an IMC Approach, Business Consulting, Business-to-Business Marketing, Persuasive Presentations, Professional Selling

Online Bachelor's Degrees

  • BBA in Marketing
#17
#17
Annual Tuition: $8,520
Annual Tuition: $8,520
Annual Tuition: $8,520
  • Online Degrees: 2
  • Financial Aid Recipients: 97%
  • Graduation Rate: 33%
  • Acceptance Rate: 84%
  • Average SATs: 1020 -1140
  • Undergrad Online Enrollment: 387
  • Graduate Online Enrollment: 4,281
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (318) 797-5000

Example Classes: Consumer Analysis and Behavior, Integrated Marketing Communications Strategy, International Marketing, Marketing Research, Negotiations, Small Business Advertising

Online Bachelor's Degrees

  • B.S. in Marketing
  • B.S. in Marketing - International Business
#18
#18
Annual Tuition: $8,758
Annual Tuition: $8,758
Annual Tuition: $8,758
  • Online Degrees: 2
  • Financial Aid Recipients: 94%
  • Graduation Rate: 46%
  • Acceptance Rate: 66%
  • Undergrad Online Enrollment: 1,022
  • Graduate Online Enrollment: 349
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (800) 475-2001

Example Classes: Business Statistics I, Computer Business Applications, Legal Environment, Macroeconomics and the Business Cycle, Management Information Systems, Markets and Resource Allocation

Online Bachelor's Degrees

  • BS in Business Administration - Marketing
  • BS in Marketing Communication
#19
#19
Annual Tuition: $8,761
Annual Tuition: $8,761
Annual Tuition: $8,761
  • Online Degrees: 1
  • Financial Aid Recipients: 94%
  • Graduation Rate: 49%
  • Acceptance Rate: 84%
  • Undergrad Online Enrollment: 394
  • Graduate Online Enrollment: 748
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (660) 543-4111

Example Classes: Marketing Distribution, Retail Management, Seminar in Brand Management, Services Marketing, Sports Marketing

Online Bachelor's Degrees

  • Bachelor of Science in Business Administration - Marketing
#20
#20
Annual Tuition: $8,835
Annual Tuition: $8,835
Annual Tuition: $8,835
  • Online Degrees: 2
  • Financial Aid Recipients: 95%
  • Graduation Rate: 33%
  • Acceptance Rate: 72%
  • Undergrad Online Enrollment: 830
  • Graduate Online Enrollment: 1,284
  • School Type: Non-Profit
  • School Accreditation: HLC

Example Classes: Consumer Behavior, Contemporary Issues in Marketing, International Marketing, Marketing Research, Sales and Sales Management

Online Bachelor's Degrees

  • BBA in Marketing (Minor Required)
  • BBA Marketing
#21
#21

Grantham University

Kansas City (KS)
Annual Tuition: $8,850
Annual Tuition: $8,850
Annual Tuition: $8,850
  • Online Degrees: 1
  • Financial Aid Recipients: 93%
  • Graduation Rate: 29%
  • Undergrad Online Enrollment: 6,707
  • Graduate Online Enrollment: 1,352
  • School Type: For-Profit
  • School Accreditation: DEAC
  • Phone #: (800) 955-2527

Example Classes: Civility and Mass Media, Media Ethics, Public Relations, Strategies for Decision Making

Online Bachelor's Degrees

  • BBA in Marketing
#22
#22

Peru State College

Peru (NE)
Annual Tuition: $8,895
Annual Tuition: $8,895
Annual Tuition: $8,895
  • Online Degrees: 2
  • Financial Aid Recipients: 97%
  • Graduation Rate: 35%
  • Undergrad Online Enrollment: 650
  • Graduate Online Enrollment: 262
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (402) 872-3815

Example Classes: E-Marketing, Marketing Research, Professional Selling, Promotion, Retail Management and Merchandising, Strategic Marketing Management

Online Bachelor's Degrees

  • Bachelor of Arts in Business Administration - Marketing
  • Bachelor of Science in Business Administration - Marketing
#23
#23
Annual Tuition: $9,172
Annual Tuition: $9,172
Annual Tuition: $9,172
  • Online Degrees: 1
  • Financial Aid Recipients: 95%
  • Graduation Rate: 33%
  • Acceptance Rate: 95%
  • Undergrad Online Enrollment: 1,063
  • Graduate Online Enrollment: 10
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (417) 625-9300

Example Classes: eMarketing, Integrated Marketing Communications, Marketing Strategy, Professional Sales and Sales Management, Retail Management

Online Bachelor's Degrees

  • Bachelor of Science in Business Administration - Marketing
#24
#24
Annual Tuition: $9,233
Annual Tuition: $9,233
Annual Tuition: $9,233
  • Online Degrees: 1
  • Financial Aid Recipients: 91%
  • Graduation Rate: 41%
  • Acceptance Rate: 89%
  • Average SATs: 970 -1130
  • Undergrad Online Enrollment: 2,165
  • Graduate Online Enrollment: 714
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (432) 552-2020

Example Classes: Consumer Behavior, Energy Marketing, Marketing Management, Promotion Management, Sales Management, Strategic Management, Strategic Management (Capstone)

Online Bachelor's Degrees

  • BBA in Marketing