2020 Most Affordable Master's in Marketing Online

By the OnlineU team | Updated 3/13/2020
2020 Most Affordable Marketing Masters Degrees Badge
By the OnlineU team | Updated 3/13/2020

These 24 schools make up the most affordable options for obtaining an online master's degree in marketing, with all of their annual tuition rates priced at less than $24,000. At #1, Texas Tech University offers a tuition of only per year. Ranked #2, University of Alabama offers an annual tuition rate of just for its MS in Marketing. Classes for this program include Advanced Import/Export Strategy, Advanced Marketing Analysis, Global Business, and Global Marketing Management.

You can read more about our ranked schools below or browse our rankings of the most affordable online bachelor's in marketing degrees. View our methodology or learn more about OnlineU.

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All tuition numbers were manually collected and verified
Rank School Annual Tuition
# 1 #1 $6,804
# 2 #2 $7,140
# 3 #3 $7,500
# 4 #4 $8,512
# 5 #5 $8,520
# 6 #6 $8,910
# 7 #7 $8,925
# 8 #8 $9,510
# 9 #9 $9,720
# 10 #10 $10,530
# 11 #11 $11,268
# 12 #12 $11,286
# 13 #13 $11,862
# 14 #14 $12,300
# 15 #15 $12,430
# 16 #16 $12,750
# 17 #17 $12,775
# 18 #18 $12,870
# 19 #19 $14,040
# 20 #20 $20,770
# 21 #21 $21,800
# 22 #22 $22,750
# 23 #23 $23,580
# 24 #24 $23,664
#1
#1

Texas Tech University

Lubbock (TX)
Annual Tuition: $6,804
Annual Tuition: $6,804
Annual Tuition: $6,804
  • Online Degrees: 2
  • Financial Aid Recipients: 78%
  • Graduation Rate: 60%
  • Acceptance Rate: 69%
  • Average SATs: 1070 -1240
  • Undergrad Online Enrollment: 1,980
  • Graduate Online Enrollment: 1,533
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (806) 742-2011

Example Classes: Advanced Statistics for Marketing, Consumer and Big Data Analytics, Market Forecasting and Analytics, Marketing Concepts and Strategies

#2
#2

University of Alabama

Tuscaloosa (AL)
Annual Tuition: $7,140
Annual Tuition: $7,140
Annual Tuition: $7,140
  • Online Degrees: 4
  • Financial Aid Recipients: 80%
  • Graduation Rate: 71%
  • Acceptance Rate: 53%
  • Average SATs: 1060 -1280
  • Undergrad Online Enrollment: 2,198
  • Graduate Online Enrollment: 1,588
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (205) 348-6010

Example Classes: Advanced Import/Export Strategy, Advanced Marketing Analysis, Global Business, Global Marketing Management

#3
#3

University of Kansas

Lawrence (KS)
Annual Tuition: $7,500
Annual Tuition: $7,500
Annual Tuition: $7,500
  • Online Degrees: 1
  • Financial Aid Recipients: 86%
  • Graduation Rate: 65%
  • Acceptance Rate: 93%
  • Undergrad Online Enrollment: 580
  • Graduate Online Enrollment: 1,461
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (785) 864-2700

Example Classes: Analyzing Audiences, Data Analysis, Data Collection, Data Visualization & Presentation, Social Media Metrics, Social Media Strategy

#4
#4

Arizona State University

Tempe (AZ) (and 4 others)
Annual Tuition: $8,512
Annual Tuition: $8,512
Annual Tuition: $8,512
  • Online Degrees: 1
  • Financial Aid Recipients: 94%
  • Graduation Rate: 66%
  • Acceptance Rate: 76%
  • Average SATs: 1091 -1298
  • Undergrad Online Enrollment: 28,353
  • Graduate Online Enrollment: 9,021
  • School Type: Non-Profit
  • School Accreditation: HLC

Example Classes: Defining the Digital Audience, Digital Audience Analytics, Digital Audience Research and Behavior, Search Engine Strategy for Digital Audience Acquisition, Social Media Campaigns and Engagement

#5
#5
Annual Tuition: $8,520
Annual Tuition: $8,520
Annual Tuition: $8,520
  • Online Degrees: 1
  • Financial Aid Recipients: 92%
  • Graduation Rate: 45%
  • Acceptance Rate: 93%
  • Average SATs: 960 -1140
  • Undergrad Online Enrollment: 43
  • Graduate Online Enrollment: 906
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Phone #: (814) 732-2000

Example Classes: Communication Strategies in Advertising, Crisis Communication, Integrated Marketing Communication, Organizational Communication, Public Relations Management, Technology of Communication

#6
#6

Lindenwood University

Saint Charles (MO)
Annual Tuition: $8,910
Annual Tuition: $8,910
Annual Tuition: $8,910
  • Online Degrees: 2
  • Financial Aid Recipients: 99%
  • Graduation Rate: 50%
  • Acceptance Rate: 74%
  • Average SATs: 1000 -1160
  • Undergrad Online Enrollment: 422
  • Graduate Online Enrollment: 872
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (636) 949-2000

Example Classes: Advertising and Promotional Strategy, Electronic Marketing and New Media, Integrated Marketing Communications, International Marketing, Marketing Information and Research, Marketing Strategy and Management, Services Marketing

#7
#7
Annual Tuition: $8,925
Annual Tuition: $8,925
Annual Tuition: $8,925
  • Online Degrees: 2
  • Financial Aid Recipients: 98%
  • Graduation Rate: 44%
  • Acceptance Rate: 28%
  • Average SATs: 930 -1090
  • Undergrad Online Enrollment: 261
  • Graduate Online Enrollment: 340
  • School Type: Non-Profit
  • School Accreditation: WSCUC
  • Phone #: (714) 879-3901

Example Classes: Global Marketing Management, Marketing Research, New Product and Innovation Management, Strategic Marketing Management

#8
#8

Arkansas State University

Jonesboro (AR)
Annual Tuition: $9,510
Annual Tuition: $9,510
Annual Tuition: $9,510
  • Online Degrees: 1
  • Financial Aid Recipients: 97%
  • Graduation Rate: 48%
  • Acceptance Rate: 66%
  • Average SATs: 1030 -1196
  • Undergrad Online Enrollment: 961
  • Graduate Online Enrollment: 3,259
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (870) 972-2100

Example Classes: Audience Market Analysis, Integrated Marketing Communication, International Intellectual Property Law, Media Regulation, Public Interest and the Law, Theory of Mass Communication

#9
#9
Annual Tuition: $9,720
Annual Tuition: $9,720
Annual Tuition: $9,720
  • Online Degrees: 1
  • Financial Aid Recipients: 87%
  • Graduation Rate: 64%
  • Acceptance Rate: 84%
  • Average SATs: 1050 -1270
  • Undergrad Online Enrollment: 462
  • Graduate Online Enrollment: 529
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (662) 915-7211

Example Classes: Brand and Relationship Strategies, Consumer/Target Behavior, Content Marketing, Design and Visual Thinking, Insights and Measurement

#10
#10

Bellevue University

Bellevue (NE)
Annual Tuition: $10,530
Annual Tuition: $10,530
Annual Tuition: $10,530
  • Online Degrees: 4
  • Financial Aid Recipients: 89%
  • Graduation Rate: 0%
  • Undergrad Online Enrollment: 5,052
  • Graduate Online Enrollment: 2,638
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (402) 291-8100

Example Classes: Global Brand Marketing, International Consumer Behavior, Marketing & New Media Strategy, Marketing Research, Operations & Logistics in the Value Chain, Sales Management

#11
#11

Purdue University - Main Campus

West Lafayette (IN)
Annual Tuition: $11,268
Annual Tuition: $11,268
Annual Tuition: $11,268
  • Online Degrees: 2
  • Financial Aid Recipients: 69%
  • Graduation Rate: 80%
  • Acceptance Rate: 57%
  • Average SATs: 1180 -1410
  • Undergrad Online Enrollment: 441
  • Graduate Online Enrollment: 2,156
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (765) 494-4600

Example Classes: Communication And Leadership, Persuasive Communication, Strategic Communication And Social Media, Strategic Public Relations

#12
#12
Annual Tuition: $11,286
Annual Tuition: $11,286
Annual Tuition: $11,286
  • Online Degrees: 11
  • Financial Aid Recipients: 75%
  • Graduation Rate: 52%
  • Acceptance Rate: 78%
  • Undergrad Online Enrollment: 76,929
  • Graduate Online Enrollment: 19,983
  • School Type: Non-Profit
  • School Accreditation: NECHE
  • Phone #: (603) 668-2211

Example Classes: Consumer Behavior and Marketing, Integrated Marketing Communications, Marketing Analytics, Marketing Strategies, Strategic Internet Marketing

#13
#13
Annual Tuition: $11,862
Annual Tuition: $11,862
Annual Tuition: $11,862
  • Online Degrees: 1
  • Financial Aid Recipients: 53%
  • Graduation Rate: 15%
  • Undergrad Online Enrollment: 36,550
  • Graduate Online Enrollment: 11,882
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Phone #: (301) 985-7000

Example Classes: Brand Management, Consumer Behavior, Integrated Direct Marketing, International Marketing Management, Legal and Ethical Issues in Global Communications, Marketing Intelligence and Research Systems

#14
#14

West Virginia University

Morgantown (WV)
Annual Tuition: $12,300
Annual Tuition: $12,300
Annual Tuition: $12,300
  • Online Degrees: 11
  • Financial Aid Recipients: 89%
  • Graduation Rate: 59%
  • Acceptance Rate: 72%
  • Average SATs: 1050 -1240
  • Undergrad Online Enrollment: 1,158
  • Graduate Online Enrollment: 1,419
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (304) 293-0111

Example Classes: Brand Data Collection & Visualization, Campaign Planning & Programmatic Media Buying, Data Management Platforms, Data Marketing Communications Campaigns, Messaging for Customer Relationship Management, Social Media Optimization

#15
#15

Liberty University

Lynchburg (VA)
Annual Tuition: $12,430
Annual Tuition: $12,430
Annual Tuition: $12,430
  • Online Degrees: 12
  • Financial Aid Recipients: 97%
  • Graduation Rate: 49%
  • Acceptance Rate: 30%
  • Average SATs: 970 -1200
  • Undergrad Online Enrollment: 32,610
  • Graduate Online Enrollment: 31,396
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (434) 582-2000

Example Classes: Consumer Behavior, Legal Issues in Business, Marketing Promotions, Marketing Research, Strategic Marketing Management, Supply Chain Management

#16
#16

Marist College

Poughkeepsie (NY)
Annual Tuition: $12,750
Annual Tuition: $12,750
Annual Tuition: $12,750
  • Online Degrees: 1
  • Financial Aid Recipients: 92%
  • Graduation Rate: 83%
  • Acceptance Rate: 43%
  • Undergrad Online Enrollment: 100
  • Graduate Online Enrollment: 605
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Phone #: (845) 575-3000 x2077

Example Classes: Advertising Management, Brand Management, Global Consumer Insights, Public Relations Management, Social Media Strategies & Tactics

#17
#17

Maryville University

St. Louis (MO)
Annual Tuition: $12,775
Annual Tuition: $12,775
Annual Tuition: $12,775
  • Online Degrees: 3
  • Financial Aid Recipients: 100%
  • Graduation Rate: 72%
  • Acceptance Rate: 92%
  • Average SATs: 1020 -1240
  • Undergrad Online Enrollment: 581
  • Graduate Online Enrollment: 4,521
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (800) 627-9855

Example Classes: Branding, Consumer Behavior, Integrated Marketing Communications, Social Networking and Search Engine Optimization

#18
#18

University of West Alabama

Livingston (AL)
Annual Tuition: $12,870
Annual Tuition: $12,870
Annual Tuition: $12,870
  • Online Degrees: 2
  • Financial Aid Recipients: 96%
  • Graduation Rate: 30%
  • Acceptance Rate: 28%
  • Average SATs: 860 -1020
  • Undergrad Online Enrollment: 458
  • Graduate Online Enrollment: 2,916
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Phone #: (205) 652-3400

Example Classes: Behavioral Marketing and Advertising, Electronic Branding and Strategy, Marketing Management, Sport Management and Marketing, Strategic Marketing

#19
#19

Webster University

St. Louis (MO)
Annual Tuition: $14,040
Annual Tuition: $14,040
Annual Tuition: $14,040
  • Online Degrees: 3
  • Financial Aid Recipients: 98%
  • Graduation Rate: 59%
  • Acceptance Rate: 54%
  • Average SATs: 1008 -1243
  • Undergrad Online Enrollment: 327
  • Graduate Online Enrollment: 2,820
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (314) 968-6900

Example Classes: Management of Digital Marketing, Marketing Channel Management, Message Customization, Promotional Management

#20
#20

Franklin University

Columbus (OH)
Annual Tuition: $20,770
Annual Tuition: $20,770
Annual Tuition: $20,770
  • Online Degrees: 1
  • Financial Aid Recipients: 86%
  • Graduation Rate: 14%
  • Undergrad Online Enrollment: 2,578
  • Graduate Online Enrollment: 1,085
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (614) 797-4700

Example Classes: Creative Concepts, Digital Marketing Strategies, Marketing Communication Planning, Metrics & Analytics

#21
#21

Golden Gate University

San Francisco (CA)
Annual Tuition: $21,800
Annual Tuition: $21,800
Annual Tuition: $21,800
  • Online Degrees: 9
  • Undergrad Online Enrollment: 155
  • Graduate Online Enrollment: 629
  • School Type: Non-Profit
  • School Accreditation: WSCUC
  • Phone #: (415) 442-7800

Example Classes: Consumer Behavior, Digital Marketing & eCommerce, Integrated Marketing Communications, Marketing Management

#22
#22
Annual Tuition: $22,750
Annual Tuition: $22,750
Annual Tuition: $22,750
  • Online Degrees: 2
  • Financial Aid Recipients: 62%
  • Graduation Rate: 84%
  • Acceptance Rate: 62%
  • Average SATs: 1200 -1460
  • Undergrad Online Enrollment: 419
  • Graduate Online Enrollment: 4,348
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Phone #: (217) 333-1000

Example Classes: Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, Digital Marketing Channels: Planning, Digital Marketing Channels: The Landscape, Marketing in a Digital World

#23
#23

Brandeis University

Waltham (MA)
Annual Tuition: $23,580
Annual Tuition: $23,580
Annual Tuition: $23,580
  • Online Degrees: 1
  • Financial Aid Recipients: 68%
  • Graduation Rate: 88%
  • Acceptance Rate: 34%
  • Average SATs: 1280 -1500
  • Undergrad Online Enrollment: 0
  • Graduate Online Enrollment: 392
  • School Type: Non-Profit
  • School Accreditation: NECHE
  • Phone #: (781) 736-2000

Example Classes: Digital Imaging, Video and Media Production, Innovation and User-Centered Design, Mobile Applications and Responsive Web Design, Principles of Search Engine Marketing, Social, Web, and Marketing Analytics, Software Development in Java

#24
#24

Georgetown University

Washington D.C.
Annual Tuition: $23,664
Annual Tuition: $23,664
Annual Tuition: $23,664
  • Online Degrees: 1
  • Financial Aid Recipients: 53%
  • Graduation Rate: 94%
  • Acceptance Rate: 16%
  • Average SATs: 1370 -1530
  • Undergrad Online Enrollment: 9
  • Graduate Online Enrollment: 2,142
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Phone #: (202) 687-0100

Example Classes: Activating Audiences for Causes, Consumer Research & Insights, Content Strategy, Conversations About Ethics, Digital Analytics & Measurement, Digital Marketing