2020 Most Affordable Master's in Marketing Online

2020 Most Affordable Marketing Masters Degrees Badge

These 24 schools make up the most affordable options for obtaining an online master's degree in marketing, with all of their annual tuition rates priced at less than $24,000. At #1, Texas Tech University offers a tuition of only per year. Ranked #2, University of Alabama offers an annual tuition rate of just for its MS in Marketing. Classes for this program include Advanced Import/Export Strategy, Advanced Marketing Analysis, Global Business, and Global Marketing Management.

You can read more about our ranked schools below or browse our rankings of the most affordable online bachelor's in marketing degrees. View our methodology or learn more about OnlineU.

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All tuition numbers were manually collected and verified
Rank School Annual Tuition
# 1 #1 $6,804
# 2 #2 $7,140
# 3 #3 $7,500
# 4 #4 $8,512
# 5 #5 $8,520
# 6 #6 $8,910
# 7 #7 $8,925
# 8 #8 $9,510
# 9 #9 $9,720
# 10 #10 $10,530
# 11 #11 $11,268
# 12 #12 $11,286
# 13 #13 $11,862
# 14 #14 $12,300
# 15 #15 $12,430
# 16 #16 $12,750
# 17 #17 $12,775
# 18 #18 $12,870
# 19 #19 $14,040
# 20 #20 $20,770
# 21 #21 $21,800
# 22 #22 $22,750
# 23 #23 $23,580
# 24 #24 $23,664
Find an Online Degree:
OnlineU is supported by advertising. Schools that compensate us advertise via school search results and featured placements. This does not influence our college rankings or our content.
  • Annual Tuition: $6,804
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Total Graduate Enrollment: 6,252
  • Example Classes: Advanced Statistics for Marketing; Consumer and Big Data Analytics; Market Forecasting and Analytics; Marketing Concepts and Strategies

Online Master's Degrees

  • Master of Science in Marketing Research and Analytics
  • Annual Tuition: $7,140
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Total Graduate Enrollment: 5,362
  • Example Classes: Advanced Import/Export Strategy; Advanced Marketing Analysis; Global Business; Global Marketing Management

Online Master's Degrees

  • MA in Advertising and Public Relations - Marketing Communication Management
  • MS in Marketing
  • MS in Marketing - Digital and Social Media
  • MS in Marketing - Marketing Analytics
  • Annual Tuition: $7,500
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 8,094
  • Example Classes: Analyzing Audiences; Data Analysis; Data Collection; Data Visualization & Presentation; Social Media Metrics; Social Media Strategy

Online Master's Degrees

  • Master of Digital Content Strategy
  • Annual Tuition: $8,512
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 21,361
  • Example Classes: Defining the Digital Audience; Digital Audience Analytics; Digital Audience Research and Behavior; Search Engine Strategy for Digital Audience Acquisition; Social Media Campaigns and Engagement

Online Master's Degrees

  • MS in Digital Audiences Strategy
  • Annual Tuition: $8,520
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Total Graduate Enrollment: 1,262
  • Example Classes: Communication Strategies in Advertising; Crisis Communication; Integrated Marketing Communication; Organizational Communication; Public Relations Management; Technology of Communication

Online Master's Degrees

  • Master of Arts in Communication Studies - Integrated Marketing Communication
  • Annual Tuition: $8,910
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 2,939
  • Example Classes: Advertising and Promotional Strategy; Electronic Marketing and New Media; Integrated Marketing Communications; International Marketing; Marketing Information and Research; Marketing Strategy and Management; Services Marketing

Online Master's Degrees

  • MBA in Marketing
  • MS in Social Media and Digital Content Strategy
  • Annual Tuition: $8,925
  • School Type: Non-Profit
  • School Accreditation: WSCUC
  • Total Graduate Enrollment: 510
  • Example Classes: Global Marketing Management; Marketing Research; New Product and Innovation Management; Strategic Marketing Management

Online Master's Degrees

  • Master of Business Administration - Marketing Management
  • MS in Management - Marketing Management
  • Annual Tuition: $9,510
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 4,359
  • Example Classes: Audience Market Analysis; Integrated Marketing Communication; International Intellectual Property Law; Media Regulation, Public Interest and the Law; Theory of Mass Communication

Online Master's Degrees

  • MS in Media Management - Social Media Management
  • Annual Tuition: $9,720
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Total Graduate Enrollment: 4,449
  • Example Classes: Brand and Relationship Strategies; Consumer/Target Behavior; Content Marketing; Design and Visual Thinking; Insights and Measurement

Online Master's Degrees

  • Master of Science in Integrated Marketing Communication
  • Annual Tuition: $10,530
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 3,167
  • Example Classes: Global Brand Marketing; International Consumer Behavior; Marketing & New Media Strategy; Marketing Research; Operations & Logistics in the Value Chain; Sales Management

Online Master's Degrees

  • Master of Business Administration - Marketing
  • Master of Science in Management - Marketing
  • Master of Science in Strategic Finance - Marketing
  • Master of Science in Strategic Marketing - MS
  • Annual Tuition: $11,268
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 10,739
  • Example Classes: Communication And Leadership; Persuasive Communication; Strategic Communication And Social Media; Strategic Public Relations

Online Master's Degrees

  • MS in Business Analytics - Marketing Analytics
  • MS in Communication - Integrated Communication & Advertising
  • Annual Tuition: $11,286
  • School Type: Non-Profit
  • School Accreditation: NECHE
  • Total Graduate Enrollment: 21,375
  • Example Classes: Consumer Behavior and Marketing; Integrated Marketing Communications; Marketing Analytics; Marketing Strategies; Strategic Internet Marketing

Online Master's Degrees

  • MS in Marketing
  • MS in Marketing (Accelerated BS-to-MS pathway)
  • Accelerated MBA in Marketing
  • Accelerated MBA in Quantitative Analysis
  • MA in Communication - New Media and Marketing
  • MBA in Internet Marketing
  • Annual Tuition: $11,862
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Total Graduate Enrollment: 13,350
  • Example Classes: Brand Management; Consumer Behavior; Integrated Direct Marketing; International Marketing Management; Legal and Ethical Issues in Global Communications; Marketing Intelligence and Research Systems

Online Master's Degrees

  • Master of Science in Management - Marketing
  • Annual Tuition: $12,300
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 5,709
  • Example Classes: Brand Data Collection & Visualization; Campaign Planning & Programmatic Media Buying; Data Management Platforms; Data Marketing Communications Campaigns; Messaging for Customer Relationship Management; Social Media Optimization

Online Master's Degrees

  • Master of Science in Data Marketing Communications
  • Master of Science in Data Marketing Communications - Integrated Marketing Communications.
  • Master of Science in Digital Marketing Communications
  • Master of Science in Integrated Marketing Communications
  • Master of Science in Integrated Marketing Communications - Creative Strategy
  • Master of Science in Integrated Marketing Communications - Data Marketing Communications
  • Annual Tuition: $12,430
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Total Graduate Enrollment: 33,217
  • Example Classes: Consumer Behavior; Legal Issues in Business; Marketing Promotions; Marketing Research; Strategic Marketing Management; Supply Chain Management

Online Master's Degrees

  • MS in Marketing
  • MS: Marketing - Sports Marketing & Media
  • MA: Promotion & Video Content
  • MBA: Marketing
  • MBA: Public Relations
  • MBA: Strategic Media and Digital Content
  • Annual Tuition: $12,750
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Total Graduate Enrollment: 954
  • Example Classes: Advertising Management; Brand Management; Global Consumer Insights; Public Relations Management; Social Media Strategies & Tactics

Online Master's Degrees

  • Master of Arts in Integrated Marketing Communication
  • Annual Tuition: $12,775
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 5,461
  • Example Classes: Branding; Consumer Behavior; Integrated Marketing Communications; Social Networking and Search Engine Optimization

Online Master's Degrees

  • MA in Management and Leadership - Marketing
  • Master of Business Administration - Marketing
  • MS in Business Data Analytics
  • Annual Tuition: $12,870
  • School Type: Non-Profit
  • School Accreditation: SACS COC
  • Total Graduate Enrollment: 3,046
  • Example Classes: Behavioral Marketing and Advertising; Electronic Branding and Strategy; Marketing Management; Sport Management and Marketing; Strategic Marketing

Online Master's Degrees

  • Master of Arts in Integrated Marketing Communications
  • Master of Business Administration - Marketing
  • Annual Tuition: $14,040
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 8,348
  • Example Classes: Management of Digital Marketing; Marketing Channel Management; Message Customization; Promotional Management

Online Master's Degrees

  • MA in Advertising and Marketing Communications
  • MA in Management and Leadership - Marketing
  • MBA - Marketing
  • Annual Tuition: $20,770
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 1,413
  • Example Classes: Creative Concepts; Digital Marketing Strategies; Marketing Communication Planning; Metrics & Analytics

Online Master's Degrees

  • MS in Marketing and Communication
  • Annual Tuition: $21,800
  • School Type: Non-Profit
  • School Accreditation: WSCUC
  • Total Graduate Enrollment: 2,100
  • Example Classes: Consumer Behavior; Digital Marketing & eCommerce; Integrated Marketing Communications; Marketing Management

Online Master's Degrees

  • Master of Business Administration in Marketing
  • Master of Science in Marketing
  • Master of Science in Marketing - Digital Marketing
  • Master of Science in Marketing - Individualized
  • Master of Science in Marketing - Marketing Analytics
  • MS Leadership - Marketing
  • Annual Tuition: $22,750
  • School Type: Non-Profit
  • School Accreditation: HLC
  • Total Graduate Enrollment: 15,787
  • Example Classes: Digital Analytics for Marketing Professionals: Marketing Analytics in Practice; Digital Analytics for Marketing Professionals: Marketing Analytics in Theory; Digital Marketing Channels: Planning; Digital Marketing Channels: The Landscape; Marketing in a Digital World

Online Master's Degrees

  • Master of Business Administration (iMBA) - Digital Marketing
  • Master of Science in Strategic Brand Communication
  • Annual Tuition: $23,580
  • School Type: Non-Profit
  • School Accreditation: NECHE
  • Total Graduate Enrollment: 2,161
  • Example Classes: Digital Imaging, Video and Media Production; Innovation and User-Centered Design; Mobile Applications and Responsive Web Design; Principles of Search Engine Marketing; Social, Web, and Marketing Analytics; Software Development in Java

Online Master's Degrees

  • Master of Science in Digital Marketing and Design
  • Annual Tuition: $23,664
  • School Type: Non-Profit
  • School Accreditation: MSCHE
  • Total Graduate Enrollment: 11,745
  • Example Classes: Activating Audiences for Causes; Consumer Research & Insights; Content Strategy; Conversations About Ethics; Digital Analytics & Measurement; Digital Marketing

Online Master's Degrees

  • Master of Professional Studies in Integrated Marketing Communications